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Mumbai/New Delhi, May 15, 2023 – Shilpa Shetty, a Bollywood celebrity and fitness expert, has made a sizeable investment in WickedGud, a rapidly growing direct-to-consumer (D2C) start-up. With the help of Shetty, the Mumbai-based 100Percent Nourishment Pvt Ltd, which sells wholesome decadent food items under the WickedGud brand, has raised $2.25 million, further strengthening its position in the expanding health food industry.
Shilpa Shetty, a seasoned startup investor recognized for her support of a healthy lifestyle, has previously funded start-ups with money from Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and other renowned founder angels, including co-founder of boAt Aman Gupta.
In 2021, Bhuman Dani, Monish Debnath, and Soumalya Biswas founded WickedGud, a company that aims to “unjunk” India one kitchen at a time. Thanks to its delicious and healthy pastas and noodles that are 100% maida-free, 100% oil-free, and 100% MSG-free, the brand has grown by more than 300% in the last year. Its goods are produced using cutting-edge Steaming and Convection Air Drying (SCAD) technology from wholesome, mom-approved ingredients like atta, dal, chawal, chana, oats, and jowar.
On Season 2’s grand finale episode of Shark Tank India, WickedGud received more exposure, which helped the company grow successfully in foreign markets like the UAE, Singapore, Mauritius, and Nepal. The brand’s merchandise may be bought directly from its website (https://wickedgud.com/), as well as on a number of other online stores, including Amazon, blinkit, BigBasket, Swiggy Instamart, Zepto, and Flipkart.
Bhuman Dani, the founder and CEO of WickedGud, declared, “We are happy to welcome Shilpa Shetty to the WickedGud family. We feel that her influence will help us reach a wider audience, promoting mindful consumerism, because her love of food and fitness is consistent with the values and mission of our business.
Shilpa Shetty shared a similar level of excitement, saying, “We are a food-loving family who are constantly exploring for business opportunities in the upscale, indulgent food sector. When I tasted the WickedGud Spaghetti, I was surprised not only by the flavor and health advantages but also by how much my kids enjoyed it. It’s one thing for adults to like it, but when my kids devoured it, I was convinced. This motivated me to invest in the company in addition to endorsing it. I’m thrilled to assist WickedGud in their endeavor to purge India of garbage one kitchen at a time.
Regarding WickedGud
WickedGud, a D2C start-up established in 2021, is committed to tidying Indian kitchens one at a time by offering a variety of delicious and wholesome food items. WickedGud’s product line comprises a variety of nutritious pastas and noodles that have helped the business expand by over 300% in the previous 12 months. The company is dedicated to wicked taste and decent ingredients. Visit https://wickedgud.com/ to learn more.
