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This noteworthy initiative marks a new milestone by Citizen movement “Carter Clean Up” which has been diligently and passionately cleaning Carter Road beach and mangroves for the past 75 weeks. From the start, they have been actively supported by the earth foundation (Eksaath) their official NGO partner.
Harold Fernandes, Nupur Agarwal, Maansi Desai, Freishia Bomanbehram, and Ashwin Malvade are leading a group of conscious citizens. this beach cleanup movement undertook the responsibility of a week-long operation where the Carter Road beach was cleared of more than 36000 kg of construction debris. This debris was illegally and thoughtlessly dumped during the lockdown and a hazard to our environment.

The generous support of Pragya Kapoor, Founder Eksaath – The Earth foundation & Refillable India helped make this a reality.
Kapoor, who has been central to this ever-growing green movement, believes the whole community has helped push the limits of waste recycling. She adds, “Mother Nature is great, but it needs a little hand to survive and thrive. Our collaboration will permit visitors to admire the beauty of the place since the benches carry our message, and hopefully, it will encourage more people to join the movement. Debris and filth covered the beach previously. We are glad to have found dedicated individuals who worked together for over 75 weeks to give our vision a tangible form. Our effort demonstrates how waste can be a part of the circular economy, and it feels great to make an impact not just on natural spaces but also on people’s individual lives.”

Environment changemaker Dia Mirza who has always lent her time and energy to back worthwhile initiatives like this says,It is not just massive global movements that bring change, but also micro shifts in how we perceive things. As a result of a fantastic hyperlocal insight into what Carter Road needs, these benches extend the mantra of ‘Reuse, Reduce, and Recycle’ that includes the idea of ‘Repair’. I have always believed that when a group of mindful citizens align their thoughts and energy, they can create something hugely inspiring and these benches exemplify just that. They also embody the philosphy of “Best out of waste” that we were all taught in school but somehow forgot along the way. What a joy to see debris that would have ended in a landfill transformed into something so useful and beautiful.”
Post collection the construction debris was then sent to Metro Waste Handling Pvt Ltd, Thane which converted the into benches to put the waste to better use.

The benches were installed on Carter Road Promenade on 22nd December, at 11 am in the presence of Dia Mirza (Actor-Producer, Eco-Investor, and UN Secretary-General’s Advocate for SDGs), Ms Pragya Kapoor, producer & founder Ek Saath– The Earth Foundation & The team of Carter cleanup.




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