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In the Bandra district of Mumbai, fashion designer Masaba Gupta just opened her largest store to date. One of the most well-known fashion labels in India today is House of Masaba. Due to their distinctive brilliant patterns, prints, designs, and vivid colors, Masaba Gupta’s designs and print patterns are readily recognizable.

The vast space’s muted, serene aesthetic, with daisy-patterned walls and grey-wash flooring that evoke an ashram, is what distinguishes this store from the rest of her locations. Contrary to the brand’s signature loud, and bold colors, this item features Garuda and Gauri heads on one side and vintage scissors and nail clippers with antique brass accents on the other.

The interiors of this outlet set it different from the rest of her stores in the city. Masaba Gupta made sure to pay attention to every little thing and gave it the “Masaba touch.” There are two counters in the store: one for jewelry and one for Lovechild by Masaba.

The brand has reversed the design script for its Bandra outlet’s new identity, signifying the firm’s metamorphosis and reflecting Masaba Gupta’s own maturation as an individual from loud and strong hues to more subtle and peaceful hues.




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