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Everest, the well-known spice brand, has just produced one of those moments in the advertising world that completely redefines the industry. Everest brought Amitabh Bachchan and Shahrukh Khan, two of Bollywood’s biggest stars, together in a historic move for a memorable marketing campaign.
This partnership is the first time in the annals of advertising that these two megastars have worked together to advance a product. Actors Amitabh Bachchan and Shahrukh Khan are living legends in the Indian film industry. They are well-known figures and cultural icons thanks to their charisma and influence that go beyond cinema. Therefore, when Everest united these two heavyweights, it generated an unheard-of amount of talk in the advertising industry.
Amitabh Bachchan says about the campaign, “I’ve always believed in the power of simplicity, and Everest’s commercial brilliantly captures that ethos. Working with Shahrukh Khan was a rewarding experience, and the two of us enjoyed recognizing the delight of home-cooked meals.
When the first teaser was revealed, Shahrukh Khan posted on social media, saying, “After so many years, working with @SrBachchan was an immense joy. I came from the shoot feeling thankful and inspired. And just to let you know he beat me on the run!!!!”
In expressing his opinions, R Balki says, “I believe this is the first time Amitji and SRK have ever appeared in a commercial together. A famous shoot took place. We were all naturally enthusiastic, but they were even more so because it was like working with two iconic kids. They were like two friends reuniting on set after a long time. Never before have I shot with such joy. I never felt more sad that it was over. I am so grateful to Everest for entrusting me with this once-in-a-lifetime advertisement because they are awesome and special together.”
The advertising campaign is a masterpiece brilliantly handled by widely known director R Balki, famous for his extraordinary storytelling skills. The advertising campaign portrays the essence of home-cooked meals and the feelings they evoke in addition to promoting Everest’s products. Audiences connect with it personally because it makes them think of the comfort and nostalgia of eating home-cooked food.
Everest, India’s most recognized spice brand with a tradition spanning over 60 years, has redefined the culinary landscape there. Everest has developed into the top-selling spice brand in India, with more than 10,00,000 outlets nationwide. This recognizable brand is India’s top spice brand in market share and exports its goods to more than 60 nations.
Everest offers a wide selection of 50 spices and blends and is renowned for its dedication to authenticity, freshness, and purity. Everest has been recognized as one of India’s iconic brands by the Economic Times and Prestigious Brands for its persistent commitment to quality and innovation, earning it eight Superbrands titles. Everest’s famous spices and blends continue to raise the bar in kitchens worldwide.