Icon actress and fitness ambassador Shilpa Shetty Kundra has announced her investment with leading homegrown active nutrition, wellness, and beauty brands in India, Fast&Up and Chicnutrix, at an undisclosed amount. After her recent association as the brand ambassador, her involvement with the brands has escalated with this investment seeing the alignment between the brands and her holistic approach to wellness, beauty, and nutrition.
Shilpa Shetty Kundra’s commitment to living a healthy way of life supports the values of the company’s products. Commenting on the investment, Fitness ambassador and Bollywood star Shilpa Shetty Kundra said, “Why investing here- Fast&Up and Chicnutrix have helped build some of the greatest products out there- cleanest and of the highest quality ingredients. We see how nutrition is evolving, and my personal inclination has always been towards a holistic approach to nutrition and fitness. Our lifestyle today is fast-paced, and it is difficult to keep up with all the required nutrients or vitamins daily for the body, hair, skin, energy, and general well-being. Their products suit today’s demands.”
Fast&Up and Chicnutrix, part of Fullife Healthcare, have an impressive track record of robust growth across geographies pan India and around 21 international markets like Europe, the UK, and USA with a growing dedicated range of health, beauty, and wellness nutritional supplements. This investment by Shilpa Shetty comes in addition to credible partners, including cricketer Mayank Aggarwal and actor Varun Dhawan. The group also raised $22 million (around Rs 168 crore) in its Series C round from Morgan Stanley Private Equity Asia in the same month.
Varun Khanna, Group CEO, Fullife Healthcare, said, “With immense pleasure, we welcome Shilpa Shetty Kundra to our family of investors. Shilpa’s personal approach to holistic well-being resonates with our core values with Fast&Up and Chicnutrix. She has joined the company with her true beliefs in healthy living to impact others positively.”
With this investment, we aim to amplify brand awareness across urban and rural markets to create more captivating stories fueled by pure, clinically proven, clean, and convenient nutrition. Shilpa’s involvement as a brand ambassador and investor will surely strengthen our efforts to promote health and self-care.